Marketing Strategies

The best change management plan is futile unless it is wedded to a thoughtful communications effort  Effective leadership is about managing change. It’s not about project management, although those skills may help propel leaders to larger offices. It’s not about mastery of details, although that is critical to understanding the big picture. Effective leaders instigate and manage change in their organizations that is designed to accomplish pivotal goals. Supporting executives in massive change is part of what coaches do every day. The best change management plan is futile unless it is wedded to a thoughtful communications effort. Here’s how to get it right:  1. Build the “big picture.” Almost all executives have a massive binder in their office referred to as “shelfware.” Generally, this is a very expensive strategic plan designed with the help of bright and well-meaning consultants that never made its ...

Understanding the role of marketing in the 2016 election Whatever else can be said about the 2016 presidential election, it was a triumph of marketing for President-elect Donald Trump and a failed campaign for Democratic nominee Hillary Clinton. It was an even bigger miss for marketing research in the form of election polls, which largely predicted a high probability of a Clinton win heading into November 8.  With that in mind,  Marketing News  reached out to some industry leaders for their thoughts on the election. Specifically, we wanted to know: 1.What did the Trump campaign do right from a marketing perspective? 2.How did the Clinton campaign fail to properly connect? 3.Why were the polls wrong? Here is a round-up of their thoughts: Key Takeaways ​​What?  Now the presidential race is over, it’s clear in hindsight there were huge marketing stories driving the outcome. So what?  Questions surrounding Trump’s victory, Clinton...

If you’re in the market for a new server or a workstation system, HP’s bringing some hot new stuff off the oven. Its new Z8 workstation is all about giving you as much options as possible, with Z6 and Z4 systems available on the side for users on a tighter budget. On the processor side, your options are covered by Intel’s popular Xeon line, and you get plenty of room in terms of choices. Starting from 1.7 GHz hexa-core Xeon Bronze 3104 and 2.6 GHz Xeon Silver 4112, they go up to the blockbuster Xeon Platinum Platinum 8180 with its 28 cores. Graphics options include up to Nvidia’s new $6000 Quadro GP100, Radeon Pro WX 9100 or 24 GB Quadro P6000. While these specs are impressive in their own right, perhaps more impressive is that you can have multiple of these options in a single package, allowing you up to 56 cores and two Quadro cards at the same time. RAM, Storage and Connectivity The insane specs continue on the memory side too. The RAM can be had of up to 3 TB ...

Good news for Pakistani expatriates in Saudi Arabia. The Kingdom has announced that it will be unblocking Skype, WhatsApp & Viber, a development that is sure to make the lives of the many expatriates easier who live and work in KSA. Gulf Countries Relax Strict Rules on Chatting Apps WhatsApp was unblocked from the UAE back in June, and now Saudi Arabia is hoping to do the same. The Saudi Minister of Communications and Information Technology, Abdullah bin Amer Al-Sawahah said, Coordination between the Communications and Information Technology Commission and telecommunications service providers is underway to enable everyone to benefit from applications that provide voice and video communications over the Internet. He also said cooperating bodies had confirmed their commitment to enable all users in the Kingdom to use applications to make voice and video calls of the highest quality. He added that all applications will be monitored and reviewed periodicall...

Careem and Idea Croron Ka (ICK) today announced a partnership for the upcoming season of the show. It is yet to be confirmed that in which capacity Careem will be participating; however, some unconfirmed sources have suggested that Careem might be exploring investment opportunities on the show. ICK Season 2 starts on 21 st  October on NEO TV and is already promising to be an exciting ride; as partnership with the Tech Unicorn, Careem will be a massive boost for local startup community. Idea Croron Ka has already established benchmarks of its own.Catching up with the news, the driving force behind Idea Croron Ka and the star host of the show, Nabeel A. Qadeer quoted: “I am pleased to have Careem as our partners for ICK season 2, primarily because Careem is a unicorn inspirational success story for local startups whereas our show is all about supporting and promoting Pakistani entrepreneurs, hence the synergy. Our campaign together will surely be an exciting one an...

Rumors have been popping up across the interwebs about Google planning to buy HTC’s mobile division. Turns out those rumors are actually closer to the truth. According to Commercial Times, a Chinese news site, Google is in the final stages of negotiations with HTC about buying out its smartphone division. Rough Times for HTC HTC has been through tough times since the launch of its flagship phone HTC One M9 a few years ago. The Taiwanese company struggled to become relevant again in the smartphone realm with the HTC 10 and more recently, U11. However, it just wasn’t enough to propel HTC towards the top of the market again. Digitimes reported that the company’s revenues in August this year were the lowest in 13 years. If not Google, someone else might have bought out HTC’s smartphone division. Reports say that Google is only after the smartphone side of the business and HTC’s remaining businesses will continue working normally. Reportedly, the deal will be finali...

The number of data breaches have increased quite a lot in the past year. Instagram has  also become a victim to similar attacks. The attack this time was pretty serious and caused some real damage. The bug allowed the hackers to obtain phone numbers and email addresses of some high-profile users, however, passwords remained safe. The bug was detected in the API of the app, which is used to communicate with other websites. Last year in November, a similar breach was faced by Google, Facebook and Twitter where the encrypted passwords and usernames of almost two million users were stolen by attackers. Instagram has refused to give out any further details as to who was targeted in the attack. It has neither given any names nor has released the number of people who were affected. This is the second setback faced by the photo focused social network after the hack attempt on Selena Gomez’s account. It is now sending out alerts about the intrusion but they ...

A 46-year-old man was arrested and charged on drug offenses because his stash of $324,000 smelt like cocaine. Gerald Flores was pulled over by police in Bergen, New Jersey in June and when officers searched his SUV they discovered seven bundles of cash wrapped in plastic and placed in a hidden compartment of his vehicle, Bergen County prosecutor Gurbir S. Grewal in the case claimed. After counting the money the authorities not only realised it was over a quarter of a million dollars, it also smelled strongly of cocaine. Explaining the odor in the civil forfeiture complaint, which was filed this month Grewal wrote: “While counting the currency, it gave off a distinct odor of cocaine.” No drugs were found during the search, but despite this Flores was still charged with transporting or possessing property believed to be derived from criminal activity. This isn’t believed to have been a completely random stop. Flores was reportedly known to police, with det...

Do you like to eat after 6 PM? If you consume a lot during nighttime then you will have to restrict your choice. If you eat all the varieties of foods after 6 pm then there is a possibility that you can get some extra weight and it can affect your digestive system as well. Eating smart at night can help you to lose your weight and to get a sound sleep that will be followed by an active and energetic day. Do you want to know which foods y ou should avoid after 6PM? Here’s the list for you: Any kind of junk food We come home after the long day of work and order some junk food. What can be better after hours of work? Tastes good and goes well with our favorite TV show, but consequences can be harsh. It can truly affect your sleep, digestive system, and can cause weight gain as well. According to the research reports, people who consume junk foods at night, are prone to have bad dreams as well. Pasta Try hard to avoid having pasta after 6. If you have it at night, then the cal...

In the next 50 years or so some of us might be dead and others will be really old. A lot will change, companies will be formed and become bankrupt but one thing will still be there in all its glory. Apple co-founder Steve Wozniak believes the tech giant has all the cash reserves it needs to be around in the year 2075 or even after. Wozniak says it is almost unimaginable to think that Apple will cease to exist anytime soon as it has a lot of cash with which it can buy anything on the face of Earth. Facebook has acquired major apps such as Whatsapp and Instagram in multi-billion deals and is planning on  adding new features to Whatsapp very soon . The social media company is also  going to roll out Messenger’s exclusive AI assistant M in the coming days. The smartphone industry and technology world is seeing major changes each day. Each smartphone is starting to realize its own niche and trying to focus on that.  Huawei’s marriage with Leica has resulted ...

Marketing Mix of Indian premier league IPL –  The Indian premier league has taken the cricketing world by storm. It has also got its marketing mix spot on. Read on to discover the perfection in the marketing mix of Indian Premier League Product in the Marketing mix of IPL IPL stands for Indian Premier League. It is a Twenty20 tournament started by BCCI. It is the brainchild of Lalit Modi. It started in the year 2008 and comprises the players from all over the world. A perfect blend of cricket & entertainment. It’s providing a stage for many youngsters to show their  performance  & profitable too to Advertisers and broadcasting channels. Price in the Marketing mix of IPL As far as the IPL pricing structure is concern, The IPL is predicted to bring the BCCI income of approximately US$ 1.6 billion, over a period of five to ten years. All of these revenues are directed to a central pool, 40% of which will go to IPL itself, 54% to franchisees and 6...