Marketing Mix IPL

By Rizwan ullah danish -

Marketing Mix of Indian premier league
IPL – The Indian premier league has taken the cricketing world by storm. It has also got its marketing mix spot on. Read on to discover the perfection in the marketing mix of Indian Premier League
Product in the Marketing mix of IPL
IPL stands for Indian Premier League. It is a Twenty20 tournament started by BCCI. It is the brainchild of Lalit Modi. It started in the year 2008 and comprises the players from all over the world. A perfect blend of cricket & entertainment. It’s providing a stage for many youngsters to show their performance & profitable too to Advertisers and broadcasting channels.
Price in the Marketing mix of IPL
As far as the IPL pricing structure is concern, The IPL is predicted to bring the BCCI income of approximately US$ 1.6 billion, over a period of five to ten years. All of these revenues are directed to a central pool, 40% of which will go to IPL itself, 54% to franchisees and 6% as prize money. The money will be distributed in these proportions until 2017, after which the share of IPL will be 50%, franchisees 45% and prize money 5%. The IPL signed up Kingfisher Airlines as the official umpire partner for the series in an Rs.106 Crore’s (1.06 billion) deal. This deal sees the Kingfisher Airlines brand on all umpires’ uniforms & also on the giant screens during third umpire decisions. Sony Entertainment Television signed a new contract with BCCI with Sony Entertainment Television paying a staggering Rs.8700 Crore’s (87 billion) for 10 years.

Place in the Marketing mix of IPL
The first season of the Indian Premier League commenced on 18 April 2008 in India, and ended on 1 June 2008 with the victory of the Rajasthan Royals against Chennai Super Kings in the final at the DY Patil Stadium, Navi Mumbai.
As the second season of the IPL coincided with multi-phase 2009 Indian general elections, the Indian Central Government refused to provide the Indian paramilitary forces to provide security, saying the forces would be stretched too thinly if they were to safeguard both the IPL and the elections. As a result, the BCCI decided to host the second season of the league outside India. All 59 matches of the second season, abbreviated as IPL 2, took place in South Africa. Ironically, South Africa were also scheduled to have elections doing the IPL, however, the South African government provided adequate security for both the South African General Elections and the IPL.

Promotion in the Marketing mix of IPL
When Bollywood and cricket met, the result was IPL and it was truly entertaining to see one’s favorite cricketer as well the Bollywood star on the same platform. IPL was no doubt an entertaining one. Super stars like Shah Rukh, Preity, Akshay, Katrina, Hrithik had been a source which provided a lot of glam to IPL promotion.
To attract the cricket fans, even team-owners have started selling tickets personally. Preity Zinta, the co-owner of Kings XI Punjab and Australian pace man Brett Lee sold the tickets along with their autographs.
People in the Marketing mix of IPL
Indian Premier League is mostly targeted for the younger generation youth. As the generations are very busy with their day to day work with IPL they get entertainment along with cricket which helps them to enjoy every aspect of the game. People are very excited towards IPL as this is only one game that brings different players of different countries at one platform, for which they tend to get attracted to see their favorite player perform. Some of the audiences are also attracted to see their favorite celebrity cheering for the team.
Process in the Marketing mix of IPL
Indian Premier League as a whole is the biggest event of the year for which months of preparation are to be done. For instance organizing the respective 8 teams who are performing for the event and the most important of all is marketing the IPL as it has to reach the wide range of audience globally. An arrangement of stadium where this event is going to be held is also finalized well before. Finally and most important of all is execution of the Event.
Physical Evidence
Fun, Music, Entertainment & sports, where can you find that, answer for that is INDIAN PREMIER LEAGUE. People wait for this season as they get everything in a joyful bundle. IPL is also the biggest platform for advertising and promoting different product or brands which is clearly viewable during the event.

Comments

Post a Comment

Popular posts from this blog

How to Create a Social Media Response Matrix

By Rizwan ullah danish -
Image
Customers expect instant gratification on social media. Design a response plan to communicate with them quickly and authentically. Brands have become known for their social media personas. Denny’s and KFC are famous for their Twitter hijinks, and some consumers find it easier to engage with customer service on social platforms than over the phone or in person. How a brand communicates with its audience on social media is increasingly crucial, and many companies are proactively designing social media response plans, also known as social media response matrices. A social media response matrix is a flow chart that directs an employee, such as a social media manager, on how to respond to comments on social media based on the nature of their content, according to Adam Kleinberg, CEO of interactive advertising agency Traction. “[A response matrix] is important for companies to have because it keeps you consistent, organized and accountable about how to act in various situations...
Read more

Apple confirms 'no service' issue with iPhone 7

By Rizwan ullah danish -
Image
Apple has  confirmed  that some iPhone 7 devices were facing a cellular service issue. According to a statement on their website, the company “has determined that a small percentage of iPhone 7 devices may show “No Service” in the status bar (even if cellular coverage is available), due to a component that has failed on the main logic board.” Previously, Apple was criticised for slowing down batteries. After which, Apple finally broke the silence and  apologised   for “letting down” its own customers. The company has gone further and stated that the phones were manufactured between September 2016 and February 2018. The phones were also only sold in China, Hong Kong, Japan, Macao, and the US. Along with this, Apple has given a list of the model numbers that are “eligible” to receive either a reimbursement or a repair. Affected users have taken to Twitter complaining that despite the phone having cellular s ervices, the status bar would s...
Read more

The U.S. and China race to perfect and control 5G technology

By Rizwan ullah danish -
Image
The early waves of mobile communications were largely driven by American and European companies. As the next era of 5G approaches, promising to again transform the way people use the internet, a battle is on to determine whether the U.S. or China will dominate. Background reading: As countries around the world begin deciding which companies will build their 5G networks, the United States has embarked on a  global campaign to prevent the Chinese technology giant Huawei from taking part . At an annual conference with America’s closest European allies, Vice President Mike Pence  demanded that Europe ban Chinese gear from global communications networks . The transition to 5G begins this year and could bring about revolutionary changes to the way we use the internet.  Here’s what you need to know . David E. Sanger contributed reporting. “Why Controlling 5G Could Mean Controlling the World” was produced by Lynsea Garrison, Jessica Cheung and Theo Balcom...
Read more