Apple Ousts Coke as Most Valuable Brand

By Rizwan ullah danish -




Apple has been taking it on the chin for a lack of Steve Jobs-like innovation since the company's co-founder lost his battle with pancreatic cancer. But the Mac-maker is winning on the global branding front.

For the first time in the history of Interbrand's Best Global Brands report, Apple has ousted Coca-Cola as the world's most valuable brand, as the soda giant dramatically fell from first to third place and Google landed in the second slot.
It marks the first time in Interbrand's 14-year-old "Best Global Brands" report that Coke has not been No. 1.
The total value of the 100 Best Global Brands in 2013 is 1.2€ trillion -- an 8.4 percent record increase over the total value of the 100 Best Global Brands in 2012.
Cupertino, Calif.-based Apple's name increased in worth by nearly 30 percent in the last year to 78.75€ billion, according to the Omnicom Group-owned branding firm, jumping from second place to the top slot. The technology brand was ranked eighth by Interbrand in 2011.
Google's brand is worth 74.66€ billion, Interbrand says, while Coke charts at 63.45€ billion.
While there was upheaval at the top, the top 10 brands in the study remain unchanged from 2012 to this year. IBM fell from third to fourth, while Samsung (eighth place) switched places with Intel (ninth).
Interbrand's 2013 top 10:
1. Apple (78.75€ billion)
2. Google (74.66€ billion)
3. Coca-Cola (63.45€ billion)
4. IBM (63.13€ billion)
5. Microsoft (47.66€ billion)
6. General Electric (37.57€ billion)
7. McDonald's (33.57€ billion)
8. Samsung (31.72€ billion)
9. Intel (29.8€ billion)
10. Toyota (28.28€ billion)

Comments

Post a Comment

Popular posts from this blog

Apple confirms 'no service' issue with iPhone 7

By Rizwan ullah danish -
Image
Apple has  confirmed  that some iPhone 7 devices were facing a cellular service issue. According to a statement on their website, the company “has determined that a small percentage of iPhone 7 devices may show “No Service” in the status bar (even if cellular coverage is available), due to a component that has failed on the main logic board.” Previously, Apple was criticised for slowing down batteries. After which, Apple finally broke the silence and  apologised   for “letting down” its own customers. The company has gone further and stated that the phones were manufactured between September 2016 and February 2018. The phones were also only sold in China, Hong Kong, Japan, Macao, and the US. Along with this, Apple has given a list of the model numbers that are “eligible” to receive either a reimbursement or a repair. Affected users have taken to Twitter complaining that despite the phone having cellular s ervices, the status bar would show “no service” be
Read more

Current Political Situation in Pakistan: The Arrest of Imran Khan and the Role of Military Establishment

By -
  Current Political Situation in Pakistan: The Arrest of Imran Khan and the Role of Military Establishment Pakistan is a country with a rich history and culture, but it is also a nation that has been struggling with political turmoil for many years. In recent times, the situation has taken a turn for the worse, with the arrest of former Prime Minister Imran Khan and the increasing role of the military establishment in the country's affairs. In this article, we will explore the current political situation in Pakistan, the arrest of Imran Khan, and the role of the military establishment. The Current Political Situation in Pakistan Pakistan is a country that has been struggling with political instability for decades. The country has been under military rule for much of its history, and the democratically elected governments that have come to power have been plagued by corruption and inefficiency. In recent years, the political situation has become even more complex, with the ris
Read more

The U.S. and China race to perfect and control 5G technology

By Rizwan ullah danish -
Image
The early waves of mobile communications were largely driven by American and European companies. As the next era of 5G approaches, promising to again transform the way people use the internet, a battle is on to determine whether the U.S. or China will dominate. Background reading: As countries around the world begin deciding which companies will build their 5G networks, the United States has embarked on a  global campaign to prevent the Chinese technology giant Huawei from taking part . At an annual conference with America’s closest European allies, Vice President Mike Pence  demanded that Europe ban Chinese gear from global communications networks . The transition to 5G begins this year and could bring about revolutionary changes to the way we use the internet.  Here’s what you need to know . David E. Sanger contributed reporting. “Why Controlling 5G Could Mean Controlling the World” was produced by Lynsea Garrison, Jessica Cheung and Theo Balcomb, with help f
Read more