Marketing Strategies

In the next 50 years or so some of us might be dead and others will be really old. A lot will change, companies will be formed and become bankrupt but one thing will still be there in all its glory. Apple co-founder Steve Wozniak believes the tech giant has all the cash reserves it needs to be around in the year 2075 or even after. Wozniak says it is almost unimaginable to think that Apple will cease to exist anytime soon as it has a lot of cash with which it can buy anything on the face of Earth. Facebook has acquired major apps such as Whatsapp and Instagram in multi-billion deals and is planning on  adding new features to Whatsapp very soon . The social media company is also  going to roll out Messenger’s exclusive AI assistant M in the coming days. The smartphone industry and technology world is seeing major changes each day. Each smartphone is starting to realize its own niche and trying to focus on that.  Huawei’s marriage with Leica has resulted ...

Marketing Mix of Indian premier league IPL –  The Indian premier league has taken the cricketing world by storm. It has also got its marketing mix spot on. Read on to discover the perfection in the marketing mix of Indian Premier League Product in the Marketing mix of IPL IPL stands for Indian Premier League. It is a Twenty20 tournament started by BCCI. It is the brainchild of Lalit Modi. It started in the year 2008 and comprises the players from all over the world. A perfect blend of cricket & entertainment. It’s providing a stage for many youngsters to show their  performance  & profitable too to Advertisers and broadcasting channels. Price in the Marketing mix of IPL As far as the IPL pricing structure is concern, The IPL is predicted to bring the BCCI income of approximately US$ 1.6 billion, over a period of five to ten years. All of these revenues are directed to a central pool, 40% of which will go to IPL itself, 54% to franchisees and 6...