Marketing Strategies

Discusses key economic indicators and trade statistics, which countries/companies were dominant in the market, the U.S. market share, the political situation, the top reasons why U.S. and Chinese  and other   companies should consider exporting to pakistan, and other issues that affect trade, e.g., terrorism, currency devaluations, and trade agreements. The United States and Pakistan have a strong economic and commercial relationship, conducting two-way trade of approximately $5.6 billion in 2016. The U.S. is Pakistan’s largest trading partner and a leading source of foreign direct investment.  U.S. exports to Pakistan reached $2.1 billion in 2016, a 39% increase over the 2014 figure of $1.5 billion. The U.S was Pakistan’s largest export market in 2016.  Pakistan’s exports to the U.S. in 2016 were $3.4 billion, a 9% decrease versus the previous year. In 2013 Pakistan had its first democratic-to-democratic transition of power between former P...

Customers expect instant gratification on social media. Design a response plan to communicate with them quickly and authentically. Brands have become known for their social media personas. Denny’s and KFC are famous for their Twitter hijinks, and some consumers find it easier to engage with customer service on social platforms than over the phone or in person. How a brand communicates with its audience on social media is increasingly crucial, and many companies are proactively designing social media response plans, also known as social media response matrices. A social media response matrix is a flow chart that directs an employee, such as a social media manager, on how to respond to comments on social media based on the nature of their content, according to Adam Kleinberg, CEO of interactive advertising agency Traction. “[A response matrix] is important for companies to have because it keeps you consistent, organized and accountable about how to act in various situations...

Trends in tech and advertising have made the weather a highly sought-after data point, turning forecasters into predictive modelers of human behavior “Temperature at the airport is 88 degrees, which is stupid, man, because I don’t know anybody who lives at the airport.” – Al Sleet, Hippy Dippy Weather Man Eric Danetz, AccuWeather’s newly installed chief revenue officer, picked up the phone and contemplated the climate. This was autumn in New York, yes, but with highs straddling the upper 60s, the afterglow of summer lingered like a lover’s fragrance, keeping the puffer vests and fiery foliage at bay. As always, Danetz took the weather in stride. “The weather is always good at AccuWeather, my man,” he says. “Today is partly cloudy, and we’re gonna have some showers later today and early tomorrow, but otherwise not so bad. It’s going to be a potentially record-hot Sunday.” The ease with which he rattles off the forecast is not innate. Danetz is new to this job, but h...

The best change management plan is futile unless it is wedded to a thoughtful communications effort  Effective leadership is about managing change. It’s not about project management, although those skills may help propel leaders to larger offices. It’s not about mastery of details, although that is critical to understanding the big picture. Effective leaders instigate and manage change in their organizations that is designed to accomplish pivotal goals. Supporting executives in massive change is part of what coaches do every day. The best change management plan is futile unless it is wedded to a thoughtful communications effort. Here’s how to get it right:  1. Build the “big picture.” Almost all executives have a massive binder in their office referred to as “shelfware.” Generally, this is a very expensive strategic plan designed with the help of bright and well-meaning consultants that never made its ...

Understanding the role of marketing in the 2016 election Whatever else can be said about the 2016 presidential election, it was a triumph of marketing for President-elect Donald Trump and a failed campaign for Democratic nominee Hillary Clinton. It was an even bigger miss for marketing research in the form of election polls, which largely predicted a high probability of a Clinton win heading into November 8.  With that in mind,  Marketing News  reached out to some industry leaders for their thoughts on the election. Specifically, we wanted to know: 1.What did the Trump campaign do right from a marketing perspective? 2.How did the Clinton campaign fail to properly connect? 3.Why were the polls wrong? Here is a round-up of their thoughts: Key Takeaways ​​What?  Now the presidential race is over, it’s clear in hindsight there were huge marketing stories driving the outcome. So what?  Questions surrounding Trump’s victory, Clinton...