Marketing Strategies

Jaguar is pleased to announce a major new chauffeur deal with Crawfords of London, underlining Jaguar’s fleet success this year and its status as a major player in the luxury private hire market. Crawfords of London will be adding 50 2016 Model Year XJ LWB Autobiography models to its fleet of luxury models, transporting its most demanding customers in a car that is the pinnacle of Jaguar’s line-up. As standard it comes with heated and cooled reclining rear seats, rear business tables, wi-fi and sunblinds. The 2016 Model Year XJ features an uprated 3.0-litre V6 diesel engine, with CO 2  emissions reduced by 6 per cent to 149g/km, compared with the previous XJ. It also has a suite of hi-tech features, including 360 Degree Park Distance Control and InControl Remote Premium, allowing owners to access the car through their smartphone for features such as cabin pre-warming. Jimmy Lazarou, CEO of Crawfords of London, said: “Our business is to chauffeur the world’s most di...

We all know that it’s important company fleets are branded to reflect the professionalism of the business and increase brand awareness. These days it’s no secret that aesthetics go a long way in getting your brand noticed more and ultimately increasing your customer base. People like things that look good – we’re all guilty of that and it’s nothing to be ashamed of. With that in mind, do companies still need to seriously consider design versus durability when it comes to applying graphics to their fleet? I’d say no. What many companies often don’t understand, or are poorly informed by lesser qualified vehicle graphics applicators, is that actually, in this day and age, you shouldn’t need to compromise one in order to achieve the other. In other words, gone are the days of design versus durability – it should be more a case of design AND durability, as long as you chose a company experienced in what they are doing who has the right equipment – even down to a dedicated ...

For decades, advertisers and marketers have clearly understood that word of mouth is one of the highest returning forms of exposure you can invest in. However, that doesn’t make the challenge of identifying and leveraging brand influencers any easier. The hardest aspect of maximizing word of mouth in the age of social media is discovering who they are and how to best utilize them in a way that’s fair to all parties involved. Top Characteristics of Brand Influencers   Not every customer is a brand influencer. Even some of those customers who share your content wouldn’t be considered brand influencers. Only a very small, highly targeted portion of your customer base is powerful enough to be considered influential. Here are some of the characteristics you’re looking for: Popularity and reach   Let’s go back to high school for a moment. Whether your class had 100 or 1,000 students, there was almost certainly a popular clique. This elite group set the trends for t...