Marketing Strategies

  Samsung’s Galaxy Gear smartwatch is poised to be the next big news in wearable tech, and it’s also rapidly becoming one of the worst kept secrets of the tech world.  Speaking to Korea Times in an  interview  published on Tuesday, Samsung's executive vice president of mobile Lee Young-hee  said that the Galaxy Gear would indeed be unveiled in Berlin on Sept. 4 two days ahead of the IFA conference opening, and that the new smartwatch would be powered by Android, and would not feature Samsung’s fledgling flexible display tech. The Galaxy Gear will be a device to “enhance” and “enrich” the smart phone experience, according to Lee, which makes sense given the recent reports that it would be more of an accessory device than something that stands separate from a smartphone and is capable of making its own calls. Lee also characterized the Galaxy Gear as a “wearable concept device,” saying that Samsung has been working on the smartwatch c...

  Honest Slogans  is yet another snarky advertising Tumblr that is exactly what it sounds like, for better or worse. I feel like there's already   a lot of stuff like this   out there, and whoever's moderating Honest Slogans could have been a little pickier. There are three separate iterations of "We don't have Coke, is Pepsi okay?" and that's only funny once. I did get a chuckle out of "FedEx: It's Probably Broken," though.

There has been so much buzz about the mysterious bio-hazard symbols and inscriptions seen in several locations of the world.  The mysterious holograms with a bio-hazard symbols and “Winners Take Earth” harsh tags were illuminated for a couple of hours in  Times Square  in New York, USA,  Sugerloaf Mountains  in Rio de Janiero, Brazil and  Hackney Marshes  in London, UK. Many have been bewildered, bemused and perplexed about this mysterious circles and conspiracy theories are popping up faster than the amount of goals Lionel Messi scores …I did a bit of digging and from what I can tell it’s a football (or ‘soccer’ if you’re from the US) ad campaign, as you can see a football in the centre of the biohazard-esque logo, alongside the use of ‘winner’, suggesting some form of competition. So now I've a question for my readers, if aliens are to attack the Earth using a football match and you as a football manag...

Brand awareness is key for any company – if people know your name then they also know your business and it’s a fantastic way to get new customer enquiries. Brand recognition means you’re doing a great job of promoting your company, but, for brand recognition to work as hard as possible, could you be doing more? A fantastic, and cost effective, way to help promote your business is with fleet branding and vehicle graphics. If you have vehicles out and about every day, then make sure you brand them. It’s a 24/7 advertising opportunity; even when not being driven and your company vehicle is parked, it’s still a constant re-enforcement of who you are and what you do. A study by 3M revealed that up to 3,000 people see a busy vehicle on the road, every single hour of every day. When applied properly, vehicle graphics can last for years and make a striking first impression. They create a consistent and structured look to your company vehicles whilst promoting your key me...

What’s  12.98€  billion get you these days? If you’re Mark Zuckerberg, it  buys you a messaging app . And while we don’t doubt the addition of WhatsApp as it will move Facebook one step closer to its goal of   becoming the social network you can’t live without , it seems like the company could have gotten significantly more bang for its megabucks. But don’t worry if you’ve got  3.24€  billion in cash and another  9.73€  billion in stock burning a hole in your pocket. We can show you just how far you can stretch a dollar, should you find yourself going on a Zuckerbergian spending spree. And just maybe, it’ll give Facebook an idea or two for its next headline-grabbing deal .

When it comes to designing a logo for a brand, more isn't always necessarily better, and these minimalist branding examples are showcasing that simple and clear-cut designs are sometimes the best way to get your message across.  While some marketers choose to design their brand with intricate and abstract themes, these minimalist branding techniques are more about showcasing a clean and clear design, allowing people to instantly recognize what the product is about. Similar to minimalist features in modern homes, the use of simple designs and often white colors serves to make the overall appearance more sleek and sophisticated. From transparent syrup bottles to simplistic fruit packaging containers, these minimalist branding examples are showcasing that choosing a design with less clutter and distraction can often bring more attention to the product itself.